Marketing Services for Indie Authors
Explore Lumin8 Content Marketing’s comprehensive services designed for independent authors, driven by research plus deep marketing experience. Whether you need a lot of help or just a little, let us do the work for you.
Audience Building
From lead magnets and landing pages to social and email strategy, we create a plan to help you capture new readers and turn them into fans.
Content Creation
While you focus on writing books, we write persuasive newsletters, blogs, and social posts to keep your readers engaged. We’ll even schedule them for you!
Tech Coaching for Authors
Analytics got you scratching your head? Hesitant to hit ‘send’ on a newsletter? We demystify tech with classes and 1-on-1 coaching sessions.
Why Choose Lumin8?
Built For Indie Authors
Our services are designed from the ground up for indie authors, derived exclusively from peer-reviewed research studies published no earlier than 2022.
Our research is far more rigorous than anecdotal stories that rely on success bias and personal opinion.
Marketing Experts
We’re marketing professionals with 35+ years of experience working with startups and Fortune 500 companies, using persuasive techniques that drive sales.
From our research, we’ve learned which tactics drive discovery, readership, and sales for independent authors like you.
Designed by Humans
You can trust that Lumin8 services are performed by actual humans. We don’t use LLMs or genAI for any of our book marketing services. What’s more, we’re writers too!
Affordable Convenience
Lumin8 understands that indie authors are boot-strapped so we price our services competitively. We try to generate more revenue for your books than our services cost.
The Illuminations Blog
Indie Author Demographics in 2026
The landscape of authorship in the 21st Century is undergoing a seismic shift. Thousands of [...]
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Which Book Genres Dominate the Digital Age?
With the rise of independent authors and the viral influence of platforms like BookTok, the [...]
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The Research Behind Our Strategies
At Lumin8, we base our indie book marketing strategies and tactics on peer-reviewed research. But you [...]
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FAQs
How much does it cost to hire a book marketer?
Most book marketing agencies cost thousands of dollars to hire. (Yep.) However, at Lumin8, we realize that indie authors are bootstrapped so we’ve taken a different approach. You can purchase à la carte services from us, starting at just $49.99. You can mix and match the services you want or you can opt for a retainer instead. Contact us to set up a free discovery call with no obligation.
How to market independent books?
Independent books are typically marketed by the authors themselves. Although some self-published authors have enough income to hire a specialized agency, most new authors can’t afford that kind of cash outlay. There are many ways to market your book, including buying ads on search engines, podcasts, or platforms like Amazon or BookBub; email newsletters, social media, micro-influencers. The options are as varied as there are authors!
Lumin8 can help you figure out what works best for your unique book for a fraction of what a big agency costs.
What is the best way to market a book?
There isn’t one best way to market a book, unfortunately. A lot depends on the genre, the author’s location, their social media reach, their budget, and many other variables. Each author is unique. That’s why getting a trusted strategic partner like Lumin8 to help you sell your books is critical.